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Archives for September 2010

A New Look for Business Logs

The new Business Logs

Just a few days ago we updated the Business Logs website with a fresh new look by its new design team, Ia Lucero and Ali Hussain. The homepage now gives you easy access to everything you need to know about our company: our goal, portfolio, ideas, and how to contact us. The old design was Read more »

5 Things Your Business Blog Needs to Thrive

It’s easy to create a blog, publish a few posts, and think you’ve got a great business blog.  But guess what?  A successful business blog requires a lot more work than that.  The social web does not operate like the Field of Dreams, and if you build it, they will not necessarily come. Building a Read more »

Business Blogs to Benchmark for Success

Which companies are doing great things with business blogs and which should you benchmark as you develop your own business blog?  I’m going to point you in the direction of two companies whose business blogs you should be reading. First up — Nuts About Southwest from Southwest Airlines The Nuts About Southwest blog from Southwest Read more »

WordPress for Business Websites – Small Farm Design

Recently, I published a call for submissions from businesses that use WordPress to create their business websites asking them to participate in the WordPress for Business Websites series here on BusinessLogs. The purpose of this series is to show all the amazing things businesses can do with  Suffice it to say, lets you Read more »

WordPress Plugins for Business Blogs – Subscribe to Comments

An important part of building a business blog is the commenting feature that turns your blog posts into active, engaging, and ongoing conversations.  However, it can be challenging and time consuming for visitors to your business blog to follow those conversations because they have to manually return to a specific post periodically to check for Read more »

1 out of 3 Twitter Users Talk about Brands

If you’ve been wondering whether or not your business should be on Twitter, then a new report from ROI Research and Performics (via eMarketer) can help you put some hard numbers to word-of-mouth marketing via Twitter. According to the April 2010 study: 33% of Twitter users talk about companies or products at least once a Read more »

Facebook Marketing by Justin R. Levy – Review

This week, I received a complimentary copy of Facebook Marketing: Designing Your Next Marketing Campaign by Justin R. Levy to read and review.  This is an updated, 2010 version of Levy’s original Facebook Marketing, published by a division of Pearson Education. Let me start by saying this is not a how-to book.  You won’t find Read more »

5 Ways to Gather Email Addresses from Your Business Blog

An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key.  That means, you need a way to get people to opt-in to receive your marketing emails.  Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send Read more »

10 Businesses and Brands Using WordPress That Might Surprise You

I often write about cool websites built on that you’d never know are built on a blogging application in the BusinessLogs WordPress for Business Websites series. Today, I’m going to point you in the direction of 10 websites that are built on that will surprise you.  These sites come from large corporations, political Read more »

How to Find Free Images to Use on Your Blog without Breaking Copyright Laws

All images, pictures, drawings, and so on are owned by the person who originally created them and are protected under copyright laws in the United States. Therefore, if you’re a U.S. business or using images on your blog owned by an individual from the United States, then you need to either have permission to use Read more »

WordPress for Business Websites – Le Tutor

Last month, I put out a call for business submissions asking people who use WordPress or another blogging application for their company websites (not just business blogs) to submit their URLs for a new series here on BusinessLogs that showcases businesses using blogging applications in cool ways. It’s time to highlight another business doing great Read more »

How to Build a Successful Marriage of Link Building and Link Baiting

Building incoming links to your business blog is one of the most important initiatives you can pursue in order to grow your blog.  Not only do incoming links add to the compounding effect of blogging, but they also help boost your search engine rankings. However, before you go out and try to get mountains of Read more »

Brand, Design and Usability – 3 Keys to Business Blogging Success

The success of your business blog is dependent on multiple components, and three of the most important components are: brand, design and usability. Think of it this way — your business blog content is only as good as how it is received by visitors.  That means you need to not only write shareworthy content, but Read more »