Does your business Web site run on WordPress or another blogging application? I highly recommend using WordPress, not just for business blogging, but for your entire business Web site. I use it for mine (see the image to the left), and I’d like to start a new series here on BusinessLogs that highlights businesses that Read more »
20 Business Blog Posts that Add Value
May. 19, 2010
It’s important that the content on your business blog is interesting, entertaining, useful, or helpful. In other words, your business blog posts must add value to the user-experience on your blog. So what should you write about on your business blog? That’s a common question that many businesses struggle to answer. Fortunately, I compiled a Read more »
Niche or Die – Define Your Business Blog Niche for Greater Success
May. 18, 2010
Niche is a hot buzz word these days, particularly as it relates to marketing and publishing. In simplest terms, a niche is a very specific area of focus. You can have a niche business or a niche blog, so why not join the two and have a powerful niche business blog? It’s brilliant, and many Read more »
5 Tips to Pick a Business Blog Domain Name
May. 17, 2010
When you choose a domain name for your business blog, there are two primary factors you need to consider: search engine optimization and online brand identity. In other words, you should try to choose a domain name that can help you attract organic search traffic and you should choose a domain name that represents your Read more »
Business Blogging and the 80-20 Rule – No One Cares about You
May. 14, 2010
One of the unwritten rules of the social Web is that content should not be overly self-promotional. In fact, publishing content on the social Web that is entirely self-promotional is one of the quickest ways to ruin your blog and your online reputation. If you want to have a chance at building a successful business Read more »
5 Easy Ways to Get Sales and Leads from a Business Blog without Annoying Your Audience
May. 13, 2010
Business blogs are amazing indirect marketing tools, but they also provide a medium for businesses to communicate specific marketing messages and generate both leads and sales. While it’s absolutely true that your business blog content should not be overly self-promotional, it is acceptable to publish some self-promotional content in an effort to boost leads and Read more »
5 Steps to the Compounding Effect of Business Blogging
May. 11, 2010
One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site. Many business owners think Read more »
5 Ways a Blog Can Help Your Business Today
May. 10, 2010
A business blog can be an amazing tool to both directly and indirectly market your business. Not convinced? Take a look at the 5 ways a blog can help your business listed below to see what you’re missing! 1. A business blog as a sales tool While the vast majority of the content you publish Read more »
Top 10 Benefits of Business Blogging
May. 7, 2010
Why does your business need a blog? I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below. 1. Direct marketing and promotion While businesses should never use a blog solely for self-promotion, it’s not forbidden to Read more »
5 Ways to BE Successful with a Business Blog
May. 6, 2010
Anyone can start a business blog, but not everyone can be successful as a business blogger. That’s because writing for a business blog is different from any form of traditional marketing or business development. Instead of self-promoting and selling on your business blog, you need to focus on dialogue and relationships in order to find Read more »
Harness the Power of Business Blogging for Brand Building
May. 5, 2010
One of the biggest opportunities for businesses when it comes to leveraging the reach of the online conversation happening on the social Web is related to brand building. By participating in online discussions, you can create brand awareness, recognition, recall, loyalty and advocacy that lead to an extremely powerful brand overall. First, what is a Read more »
