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Helping companies communicate better with their customers through the use of weblogs and smart user interface design.

About Colin D. Devroe

Companies: Advertise on the cheap, using your assets

Apr. 26, 2006 By Colin D. Devroe 3 Comments

Advertising can get expensive. Obviously, there are many ways to spend wisely, such as trying your best to reach your target audience. Market research, case studies, and focus groups can definitely help to get the best bang for your buck, but what about putting your assets directly in front of your target audience? The most common way of finding information on the Internet … [Read more...]

I guess building to flip isn’t always a bad thing

Feb. 15, 2006 By Colin D. Devroe 4 Comments

"Building to flip" is a term that means that you'd build a company, product, or service specifically with the intent to sell it. This strategy is not often the best strategy, since you remove customer from the equation and simply try to make the service attractive to prospective buyers. Good for you, bad for all of us. But is this always the case? … [Read more...]

The Misuse of Buzzwords

Jan. 30, 2006 By Colin D. Devroe Leave a Comment

Speaking from experience, using buzz words can actually do you more harm than good, especially when you have no idea what you're talking about. … [Read more...]

What I’d like to see from GTD sites

Sep. 1, 2005 By Colin D. Devroe 11 Comments

For those of you not familiar with GTD (Get Things Done) sites, let me say this. A large percentage of the GTD sites out there are simply a Weblog with useful tips to help you GTD faster and more efficiently. … [Read more...]

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