It’s easy to create a blog, publish a few posts, and think you’ve got a great business blog. But guess what? A successful business blog requires a lot more work than that. The social web does not operate like the Field of Dreams, and if you build it, they will not necessarily come. Building a Read more »
About Susan Gunelius
Susan Gunelius is a published author and President & CEO of KeySplash Creative, Inc., a full-service marketing communications provider also offering branding and social media consulting services. Susan also speaks about marketing, branding and social media at events and conferences. Her marketing-related articles have appeared on Web sites such as Entrepreneur.com, Forbes.com, MSNBC.com, BusinessWeek.com, FoxBusiness.com, and more.
Business Blogs to Benchmark for Success
Sep. 20, 2010
Which companies are doing great things with business blogs and which should you benchmark as you develop your own business blog? I’m going to point you in the direction of two companies whose business blogs you should be reading. First up — Nuts About Southwest from Southwest Airlines The Nuts About Southwest blog from Southwest Read more »
WordPress for Business Websites – Small Farm Design
Sep. 18, 2010
Recently, I published a call for submissions from businesses that use WordPress to create their business websites asking them to participate in the WordPress for Business Websites series here on BusinessLogs. The purpose of this series is to show all the amazing things businesses can do with WordPress.org. Suffice it to say, WordPress.org lets you Read more »
5 Ways to Gather Email Addresses from Your Business Blog
Sep. 10, 2010
An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key. That means, you need a way to get people to opt-in to receive your marketing emails. Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send Read more »
10 Businesses and Brands Using WordPress That Might Surprise You
Sep. 8, 2010
I often write about cool websites built on WordPress.org that you’d never know are built on a blogging application in the BusinessLogs WordPress for Business Websites series. Today, I’m going to point you in the direction of 10 websites that are built on WordPress.org that will surprise you. These sites come from large corporations, political Read more »
How to Find Free Images to Use on Your Blog without Breaking Copyright Laws
Sep. 6, 2010
All images, pictures, drawings, and so on are owned by the person who originally created them and are protected under copyright laws in the United States. Therefore, if you’re a U.S. business or using images on your blog owned by an individual from the United States, then you need to either have permission to use Read more »
WordPress for Business Websites – Le Tutor
Sep. 5, 2010
Last month, I put out a call for business submissions asking people who use WordPress or another blogging application for their company websites (not just business blogs) to submit their URLs for a new series here on BusinessLogs that showcases businesses using blogging applications in cool ways. It’s time to highlight another business doing great Read more »
How to Build a Successful Marriage of Link Building and Link Baiting
Sep. 3, 2010
Building incoming links to your business blog is one of the most important initiatives you can pursue in order to grow your blog. Not only do incoming links add to the compounding effect of blogging, but they also help boost your search engine rankings. However, before you go out and try to get mountains of Read more »
Brand, Design and Usability – 3 Keys to Business Blogging Success
Sep. 1, 2010
The success of your business blog is dependent on multiple components, and three of the most important components are: brand, design and usability. Think of it this way — your business blog content is only as good as how it is received by visitors. That means you need to not only write shareworthy content, but Read more »
How Much Should You Pay Someone to Write Your Business Blog?
Aug. 30, 2010
If you’ve made the decision that you need to hire someone to write content for your business’ blog, then you need to understand two things: how to find a qualified person to write your business blog and how much you need to pay that person. You can follow the preceding link to learn how to Read more »
Splashpress Media Acquires Freelance Writing Jobs
Jun. 15, 2010
Monday brought big news for Splashpress Media when it was announced that Splashpress acquired Deb Ng’s highly popular blog network for freelance writers, Freelance Writing Jobs. I’m happy to share the news that I’ll be taking over the helm at Freelance Writing Jobs as the managing editor. I’m thrilled to have the opportunity to follow Read more »
5 Steps to Write SEO-friendly Business Blog Posts
Jun. 9, 2010
As you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant. How do you get more of that search engine traffic to your blog? By using search engine optimization techniques as you write your business blog posts, you can attract more search Read more »
WordPress Plugins for Business Blogs – Subscribe to Comments
An important part of building a business blog is the commenting feature that turns your blog posts into active, engaging, and ongoing conversations. However, it can be challenging and time consuming for visitors to your business blog to follow those conversations because they have to manually return to a specific post periodically to check for Read more »