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Call for Business Submissions

Does your business Web site run on WordPress or another blogging application?  I highly recommend using WordPress, not just for business blogging, but for your entire business Web site.  I use it for mine (see the image to the left), and I’d like to start a new series here on BusinessLogs that highlights businesses that Read more »

Business Blogging and the 80-20 Rule – No One Cares about You

One of the unwritten rules of the social Web is that content should not be overly self-promotional.  In fact, publishing content on the social Web that is entirely self-promotional is one of the quickest ways to ruin your blog and your online reputation.  If you want to have a chance at building a successful business Read more »

5 Steps to the Compounding Effect of Business Blogging

One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site. Many business owners think Read more »

Don’t Forget to Make Offers on Your Business Blog

John Reese has a great thing to say about increasing your bottom line. He writes: I recently had a great discussion with one of the top Internet marketers in the world, and someone who is a very close friend… Frank Kern. In this discussion I asked Frank this question… “In your opinion, what’s the one Read more »

Understanding the Blog Life Cycle Helps You Blog More Effectively

After spending the last couple years watching blogs and blogging myself, I’ve seen several trends in blog life cycles. First, blogs usually start off strong. They’ll have a consistent posting frequency for weeks and maybe even months. The bloggers are motivated to create a great blog, so the first couple of posts are high quality. Read more »

Don’t Waste Time, Focus on What Already Works

The Pareto principle, or the 80-20 rule, is a famous principle that says 80% of the results comes from 20% of the causes. Many business people have taken this theory and applied it their businesses. They’ll look at their salespeople and figure out the top 20% performers. Then, they’ll fire the low performing ones and Read more »

This Image Demonstrates the Importance of Writing Good Post Titles

I recently opened my RSS reader to get caught up on my business reading. I was greeted with these eight new posts from a particular blog. Would you have clicked and read any of these posts? The first post got me curious and I read it. However, I skipped the other posts because their titles Read more »

The Secret to Writing Interesting Content

Photo by alifarid The key to writing interesting content is being reader focused. A common mistake in blogging is to only write about what interests you. However, by neglecting the interests of your readers, you’ll miss out on a lot of new traffic and repeat visitors. If you follow some of the top blogs, you’ll Read more »

If You Can Talk, You Can Write

Photo by nms_007 Many business owners understand that starting a business blog is a good idea. However, they are hesitant to start blogging because the last time they wrote anything was years ago back in school. They don’t feel like they have the writing skill to attract an audience. Well, here’s good news if you’re Read more »

Here’s a Simple Way to Increase the Effectiveness of Your Advertising

Traditional advertising is dying. Billboards get ignored. TV watchers skip commercials with Tivo. The number of radio listeners is going down as people just listen on their iPod to their favorite songs. Newspaper and magazine circulation is declining. You may think, well, I’ll just advertise on the web. But typical internet advertising is not working Read more »

Authenticity, or Being Real, Rules on the Web

With the web being much more social today than in the last couple of years, many online entrepreneurs are taking advantage of this trend.  They are making their websites more interactive.  They are participating on community sites like forums, blogs, and voting sites like Digg and StumbleUpon. With all this social activity, the big question Read more »

Why the New PR is Personal Relationships not Public Relations

PR is now Personal Relationships not Public Relations. I got the above comment from Tim Ferriss, the author of the bestselling book 4-Hour Workweek, in a podcast interview. Sadly, I don’t remember which interview it was. Anyways, Tim Ferriss credits the success of his book to personal relationships. He got a lot of traffic and Read more »

Pre-Launch Blogs

When preparing to launch a website in the future an organization/individual has two likely choices. They might decide to not put anything up on the domain they plan on launching and only announce the site once their is an actual site to show. On the other hand they could put a placeholder page (splash page) Read more »

Startups And The Recession

There’s no doubt in my mind that the U.S. economy is headed for a recession. The Federal Reserve just cut rates — again — down to 3.50%. This, coupled with oil’s rising prices, the fall of the value of the dollar, the rise in inflation, and the credit lending problems are all pointing to a Read more »

Google To Expand Its Wireless Plans?

It’s astounding to me to think about Google and then