If you thinking of doing social media marketing for your business blog, the first thing you should do is find out where your target audience is hanging out.
You may think, that’s pretty obvious. But some business don’t do this crucial first step. They pick a social media site to participate on, but they don’t research that site first to see if their target audience actually uses that site.
An example of this is a wedding blogger trying to promote her site on Digg. Digg is a very popular site but the vast majority of Digg users are not interested in weddings.
Another example is joining a social media site because it’s the “next big thing”. Right now, Twitter is growing in popularity and some social media experts are saying you need to join Twitter or you’ll get left behind. However, much of this talk is hype. Many industries still don’t have a big presence on Twitter.
So, how can you find out where you target audience is hanging out? How can you discover which social media sites they are using?
In my next post, I’ll give some practical ways for locating your target audience on the internet. You can subscribe for free to get updated whenever I publish my next posts.
About Dee Barizo
Defining, and then finding the target market IS one of the biggest challenges a company can face. I’ll be interested to read your next post!
I agree. It’s definitely a challenge and those businesses that overcome this challenge have the best chance of success.
It’s important for organizations to listen everywhere, but they need not necessarily participate everywhere.
For instance, I recently tweeted about problems I had with Classmates.com; and within 48 hours, I received an email from that company with a reference to my Twitter message.
Classmates.com was listening to Twitter, but didn’t interact with me there. Personally, I would have preferred the reciprocal tweet, but an email was just as personal.