It’s important that the content on your business blog is interesting, entertaining, useful, or helpful. In other words, your business blog posts must add value to the user-experience on your blog.
So what should you write about on your business blog?
That’s a common question that many businesses struggle to answer. Fortunately, I compiled a list of 20 business blog posts that add value to your blog, which are listed below:
1. Industry news
What’s going on in your industry? Write about news, changes, and so on.
2. Company news
Is there anything interesting in your company’s future? Share an insider’s perspective of your office or store on your business blog (without revealing proprietary information).
3. Customer service issues
Are there common customer service issues that you can resolve by publishing a blog post to clear up confusion? Your business blog is a great place to discuss misconceptions and common problems that are easily fixed.
4. Answer questions
Are there common questions that you hear about your business or product? You can publish blog posts that answer those common questions or publish a post asking readers to submit questions to be answered on the blog.
5. Video tutorials
Video content is hot these days, and offering video tutorials that show how to use your products is a great way to add visual and auditory components to your business blog.
6. Video product demonstrations
Product demonstrations are perfect for businesses whose products have to be seen in action to be believed.
7. Video interviews of customers
Invite your best customers to appear in a video interview on your business blog. Ask them questions about why they choose to do business with you, personal experiences with your products, and so on to add a personal touch to the videos.
8. Video interviews of employees
Let your customers and business blog readers get to know the people behind the scenes by interviewing your employees and publishing the video interviews on your blog.
9. Videos of company events
Again, let your blog readers get to know the people behind the scenes by taking videos at company events and publishing them on your blog. For example, if your employees participate in charity events, those are perfect for video content!
10. How-to posts
Offer a set of step-by-step instructions teaching readers how to accomplish a task related to using your products.
11. Discount or promotional announcements
If you have a great promotion going on, share it on your business blog.
Give away one of your products or a special discount in a blog contest. They’re fun and great tools to boost traffic to your business blog.
13. Customer reviews or opinions
Ask your customers to offer their reviews or opinions about your business or products. Then, publish a blog post to highlight the responses.
What’s next for your industry? Do you see any new trends on the horizon? Talk about them in a business blog post.
15. Market research
Publish a poll using a tool like PollDaddy to gather information about your customers’ wants and needs.
16. Hot topics
What are the topics that people are talking about online right now? Use a tool like Google Trends to track current hot topics and blog about them. Just make sure the topics you blog about are related to your business in some way.
17. Breaking news
Keep up on breaking news related to your business or industry and blog about it as it happens.
18. Guest posts
Invite an authoritative person within your industry to write a guest post to publish on your business blog. It’s always interesting to hear varied perspectives, particularly from influencers or experts.
Take some pictures of your employees in the office, at the company picnic, and so on. You can even take pictures of customers using your products. Just be sure to get permission before you publish any photos on your blog. Photo posts are a great way to add visual appeal to your business blog.
Inject your personality into your business blog by publishing some relevant opinion posts. For example, share a list of your favorite Twitter users or your favorite business books. Don’t be afraid to get creative, but always make sure your opinion posts add value to your business blog in some way rather than veering completely off topic, which confuses readers.