In my last entry Alexander brought up an interesting question of where a blog should be placed in relationship to the company’s homepage. Both 37signals (Signal vs. Noise) and Jon Hicks (Hicksdesign) have their blog on inner pages and not on the homepage.
Is this appropriate?
For these two sites I think their blog placement is perfect because the topics they discuss do not always relate to the company. Their blogs hit wide-ranging topics which a casual visitor who is looking for their services may not be interested in reading about.
However, having a blog allows them a greater chance of bringing in business so placing them on a totally separate domain would hurt them more than help them I believe.
With regards to our site, the subject matter that we discuss integrates perfectly with what our services our. Therefore, we found it much more appropriate to make the homepage a blog.
So to answer the question of where is the appropriate place to put a blog it depends on the topics that are discussed on the blog. If they venture to far from the core services that your company is offering then you may want to place them on subpages. If the blog is nothing but company information relating to your services and products then I think it is a great benefit to have that front and center.