If you’ve made the decision that you need to hire someone to write content for your business’ blog, then you need to understand two things: how to find a qualified person to write your business blog and how much you need to pay that person. You can follow the preceding link to learn how to find bloggers to write your business blog and keep reading this post to learn about how much money it’s going to cost you.
There are many factors that affect how much a professional blogger will charge you to write blog content for you. A dozen of the most common factors are as follows:
- The blogger’s experience with blogging
- The blogger’s experience on the social Web
- The blogger’s experience in your industry
- The blogger’s online reach and reputation
- Whether the blogger will be ghost blogging or get a byline with links to his/her own site or blog
- How long posts need to be on your blog
- If you’ll provide post topics or the blogger will have to find topics to write about
- If images are required in posts
- If the blogger will have to categorize, tag, and manage add-ons or plugins that add time to publishing a post
- If the blogger will have to moderate and respond to comments
- If the blogger will have to promote the blog to drive traffic to it
- How often blog posts need to be published
Each of the factors listed above affects the amount of time it takes for the blogger to write and publish a post on your blog and will therefore, affect how much a blogger charges you to produce that content. Furthermore, the old adage, “you get what you pay for,” certainly holds true in blogging. Experienced bloggers might charge $50 per 300-500 word post while an extremely popular blogger might charges hundreds of dollars per post. On the other end of the spectrum, an inexperienced blogger might charge just $3-$5 to write a blog post for you.
The goal for your business is to hire a blogger who can write well, autonomously, and consistently in a voice and style that matches your business. The blogger should also have experience in your business or the ability (and willingness) to learn about your business in order to write effectively for your audience. Finally, the blogger you hire should be reliable and write well. It won’t help you to hire a blogger whose posts need to be completely edited for grammar, spelling, and formatting.
Just remember, publishing content that is substandard, inaccurately reflects your brand, and is not helpful or shareworthy isn’t going to help your business grow significantly. It’s worth it to pay for quality content from a blogger who knows what he or she is doing. It’s your business’ reputation and future on the line after all.