You may have heard of the the 5 Ws and the 1 H. This is a set of six questions that journalists over the years have answered to make sure their news stories have the complete information. Each of the six questions is a just one word.
- Who?
- What?
- Where?
- Why?
- When?
- How?
As a blogger I’ve found that these six words are used very often by internet searchers. Many of my posts that have a lot of search traffic include these keywords in the title.
Also, these words don’t seem to pull up in keyword research tools so the competition for them is not very strong.
These words are used often because many people are searching the internet for answers. If you want to receive more search traffic, try writing posts with these words in the title and answer common questions in your industry.
For example, if you have an online golf store, you can publish posts like:
- Who is Tiger Woods?
- What to Do to Cure the Slice in Your Golf Swing
- Where to Go to Find Cheap Golf Tickets
- Why Golf is a Great Sport for Retirees
- When is the Best Time to Play Golf?
- How to Prepare Yourself Physically to Play Golf
About Dee Barizo
i need to try out these words. Wondering will this really show some effect on the traffic results
Mmmm interesting point of view. Using those keywords whould engage your audience also since you are actively asking a question in each case. I’ll be giving this one a try for sure – thanks for the tip!
How true. Such a simple concept but these are the attention getters. I also like “TOP 10″ or “Top 3″ as well.
Thanks for this post!
Good Ideas I’ll have to try them. But now that the word is out, won’t their be more competition? :P
I just noticed this is true with “how” and a hit. “How” (even without “to” because the Yahoo! Answers asker [I was the source] asked “how do I…”) was in the “URL slug” in my WordPress.
I figured it got to be a popular post and I thought that had to help. :-)
That makes a lot of sense. I read somewhere that 70% of internet usage was research so questions would be the way to phrase them.
Its also consistent with what a lot of marketing people say both online and offline
Nice title :D
This matched Question #6
Wow, thanks for breaking down how to give some really great content on your blog. Definitely answering these questions for your target market will convert your blog readers from visitors to life-long fans. Thanks for the great post!
~MD
This is the best tip I’ve read this week. I always tell people to start their sales pitch with their Why before they do the how, but I don’t ever use these in my keywords. Super tip!!