You have a new product or service to offer, but have a limited marketing budget to spread the word. You could do TV/Radio commercials or buy some Google Ads, however all of these options show little return for what you invest in them. Word of mouth is what you want. Viral marketing.
So what options do you have? Your company could start a product blog. Discuss what makes the product so great. Tell stories about how people are using your product or service. You start talking about it and if they like what they see other people will start to talk about it on their sites.
Google and other search engines begin to pick this up. People find sites through search engines. People start coming from other sites and Google searches.
You don’t need to spend $100,000 on advertising. You can work wonders with a small budget. Maybe you won’t get that initial rush like you would with TV, but this method should show greater long term benefits. This is just one option as we have many more ideas to share and explore over the next couple of months.