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Advertising on a Small Budget

You have a new product or service to offer, but have a limited marketing budget to spread the word. You could do TV/Radio commercials or buy some Google Ads, however all of these options show little return for what you invest in them. Word of mouth is what you want. Viral marketing.

So what options do you have? Your company could start a product blog. Discuss what makes the product so great. Tell stories about how people are using your product or service. You start talking about it and if they like what they see other people will start to talk about it on their sites.

Google and other search engines begin to pick this up. People find sites through search engines. People start coming from other sites and Google searches.

You don’t need to spend $100,000 on advertising. You can work wonders with a small budget. Maybe you won’t get that initial rush like you would with TV, but this method should show greater long term benefits. This is just one option as we have many more ideas to share and explore over the next couple of months.

About Mike Rundle

Comments

  1. Fredrik says:

    Product blogging may be a good way to increase the interest for a certain product, but it most likely would be insanely time consuming compared to Google ads (which my company has had a fairly good ROI from) and other similar services. Since blogging about products is free counting money and expensive counting hours, it’s probably useful only for one-person companies with little or no business going.

  2. I would agree in saying that for quick, immediate returns that Google Ads would probably better serve your purpose. However, what if you wanted to sell your product for longer than 6 months? What if you wanted to develop a brand along with it? What if when you launched a new product you wanted instant feedback? In these cases I most certainly think a blog better serves the purpose.

    You mention not having enough time to invest in blogging and if you really can’t put in an extra 1-2 hours per week to write 1 or 2 entries, you have to question how dedicated you are to selling your product.

  3. gulliver says:

    It’s a good point and one from which we can all learn.

    There’s many examples of commercial enterprises which don’t advertise conventionally – and are better for it through having developed stronger, more loyal users.

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