No one wants to read a business blog that is outdated. The key to your business blog’s success is keeping it fresh with interesting, useful and meaningful content. That means not only do your business blog posts have to add value to the user experience, but they also need to be published frequently.
There is no single recipe for success when it comes to posting frequency. Instead, the time and energy you invest in publishing new content on your blog depends on your goals for your business and your blog. For example, if you’re 100% committed to growing your business through social media and content marketing efforts as soon as possible, then you need to publish content frequently.
Remember, posting frequency is only part of the success equation. You have to publish interesting, shareworthy content to benefit from the GPS Effect of Blogging for Business. If you publish content that no one cares about, then it doesn’t matter how often you publish that sub-standard content. You’ll only be able to grow your blog’s audience to a small extent before your traffic caps out.
With those considerations in mind, following are suggestions for how often you should publish content on your business blog to ensure it stays fresh:
For Maximum Growth Potential
If your goal is maximum growth, then you should publish new, original content multiple times per day. Tip: every blog post doesn’t have to be an evergreen pillar piece (meaning it’s an amazing piece that stands the test of time).
For Above Average Growth Potential
If your goal is above average growth, then you should publish new, original content on your business blog at least once per day. Tip: watch your blog analytics and try to determine if posting at a specific time brings in more page views than other times.
For Average Growth Potential
If your goal for your business blog is average growth, then you should publish new, original content at least 2-3 times per week. Tip: make sure your posts are shareworthy. If you’re publishing content sporadically, it’s very important that every post is the best it can be.
Below Average Growth Potential
If your goal is below average growth potential (meaning you have a business blog but you are not yet focusing on it as a marketing tool), then you can publish content inconsistently and less often than 2-3 times per week. Tip: don’t forget the compounding effect of blogging and the potential a business blog can bring to help you build your business if you focus on using it as an indirect marketing tool.