Business Logs

John Reese has a great thing to say about increasing your bottom line. He writes:
I recently had a great discussion with one of the top Internet marketers in the world, and someone who is a very close friend… Frank Kern. In this discussion I asked Frank this question…
“In your opinion, what’s the one [...]

After spending the last couple years watching blogs and blogging myself, I’ve seen several trends in blog life cycles.
First, blogs usually start off strong. They’ll have a consistent posting frequency for weeks and maybe even months. The bloggers are motivated to create a great blog, so the first couple of posts [...]

The Pareto principle, or the 80-20 rule, is a famous principle that says 80% of the results comes from 20% of the causes.
Many business people have taken this theory and applied it their businesses.
They’ll look at their salespeople and figure out the top 20% performers. Then, they’ll fire the low [...]

I recently opened my RSS reader to get caught up on my business reading. I was greeted with these eight new posts from a particular blog.
Would you have clicked and read any of these posts?

The first post got me curious and I read it. However, I skipped the other posts because their titles [...]

Photo by alifarid
The key to writing interesting content is being reader focused.
A common mistake in blogging is to only write about what interests you. However, by neglecting the interests of your readers, you’ll miss out on a lot of new traffic and repeat visitors.
If you follow some of the top blogs, you’ll [...]

Photo by nms_007
Many business owners understand that starting a business blog is a good idea. However, they are hesitant to start blogging because the last time they wrote anything was years ago back in school. They don’t feel like they have the writing skill to attract an audience.
Well, here’s good news if you’re [...]

Traditional advertising is dying.
Billboards get ignored. TV watchers skip commercials with Tivo. The number of radio listeners is going down as people just listen on their iPod to their favorite songs. Newspaper and magazine circulation is declining.
You may think, well, I’ll just advertise on the web. But typical internet [...]

With the web being much more social today than in the last couple of years, many online entrepreneurs are taking advantage of this trend.  They are making their websites more interactive.  They are participating on community sites like forums, blogs, and voting sites like Digg and StumbleUpon.
With all this social activity, the big question for [...]

PR is now Personal Relationships not Public Relations.
I got the above comment from Tim Ferriss, the author of the bestselling book 4-Hour Workweek, in a podcast interview. Sadly, I don’t remember which interview it was.
Anyways, Tim Ferriss credits the success of his book to personal relationships. He got a lot of traffic and [...]

When preparing to launch a website in the future an organization/individual has two likely choices. They might decide to not put anything up on the domain they plan on launching and only announce the site once their is an actual site to show. On the other hand they could put a placeholder page (splash page) [...]