Business Logs

Does your business Web site run on WordPress or another blogging application?  I highly recommend using WordPress, not just for business blogging, but for your entire business Web site.  I use it for mine (see the image to the left), and I’d like to start a new series here on BusinessLogs that highlights businesses that [...]

One of the unwritten rules of the social Web is that content should not be overly self-promotional.  In fact, publishing content on the social Web that is entirely self-promotional is one of the quickest ways to ruin your blog and your online reputation.  If you want to have a chance at building a successful business [...]

One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site.
Many business owners think of [...]

John Reese has a great thing to say about increasing your bottom line. He writes:
I recently had a great discussion with one of the top Internet marketers in the world, and someone who is a very close friend… Frank Kern. In this discussion I asked Frank this question…
“In your opinion, what’s the one [...]

After spending the last couple years watching blogs and blogging myself, I’ve seen several trends in blog life cycles.
First, blogs usually start off strong. They’ll have a consistent posting frequency for weeks and maybe even months. The bloggers are motivated to create a great blog, so the first couple of posts [...]

The Pareto principle, or the 80-20 rule, is a famous principle that says 80% of the results comes from 20% of the causes.
Many business people have taken this theory and applied it their businesses.
They’ll look at their salespeople and figure out the top 20% performers. Then, they’ll fire the low [...]

I recently opened my RSS reader to get caught up on my business reading. I was greeted with these eight new posts from a particular blog.
Would you have clicked and read any of these posts?

The first post got me curious and I read it. However, I skipped the other posts because their titles [...]

Photo by alifarid
The key to writing interesting content is being reader focused.
A common mistake in blogging is to only write about what interests you. However, by neglecting the interests of your readers, you’ll miss out on a lot of new traffic and repeat visitors.
If you follow some of the top blogs, you’ll [...]

Photo by nms_007
Many business owners understand that starting a business blog is a good idea. However, they are hesitant to start blogging because the last time they wrote anything was years ago back in school. They don’t feel like they have the writing skill to attract an audience.
Well, here’s good news if you’re [...]

Traditional advertising is dying.
Billboards get ignored. TV watchers skip commercials with Tivo. The number of radio listeners is going down as people just listen on their iPod to their favorite songs. Newspaper and magazine circulation is declining.
You may think, well, I’ll just advertise on the web. But typical internet [...]