Business Logs

Building incoming links to your business blog is one of the most important initiatives you can pursue in order to grow your blog.  Not only do incoming links add to the compounding effect of blogging, but they also help boost your search engine rankings. However, before you go out and try to get mountains of [...]

Does your business Web site run on WordPress or another blogging application?  I highly recommend using WordPress, not just for business blogging, but for your entire business Web site.  I use it for mine (see the image to the left), and I’d like to start a new series here on BusinessLogs that highlights businesses that [...]

In my last post, I talked about guest posts as a powerful marketing strategy for your business blog. But if you’ve never done a guest post, you may wonder if other bloggers will actually publish your content. So today I’ll cover some fundamental tips to increase the success of your posts.
Observe the Target [...]

Writing guest posts is a great way to promote your business blog. If you don’t know what guest posts are, it’s basically publishing content on other blogs. You write a post that fits the existing content of another blog. And in the post, you include a quick bio and link back to [...]

In my experience with business blogging, certain types of posts seem to attract links more than others. If you want to get more links, it makes sense to publish these types of posts. Here are 7 of them.
1. Lists
If you look at any popular social voting site (like Digg, BallHype, Mixx, or kirtsy), [...]

In a previous post, I wrote that one of the sites in which I have some ownership, MidoriLei.com, would be getting good press coverage. I finally got notification of the article about us. We were part of a giveaway yesterday where we gave away one of our dresses.
I was definitely pleased [...]

In my last post, I wrote about the proven marketing strategy of giving away a free ebook. One of the common debated questions between online business people is how to give away your ebook. On one camp, some people say you should never give away your ebook without asking for an email address [...]

One of the proven methods for building your brand and reputation is releasing a free ebook.
Basically, you write about a relevant topic in your industry. You don’t even have to come up with something new. Many bloggers take their best blog posts and use them as the basis of their ebook. Also, [...]

I recently learned about HelpAReporter.com from my sister. I co-own an online dress store with her. I don’t know anything about fashion so she creates the dresses and writes the blog while I do the promotion and marketing.
I was surprised when she told me that our dresses were going to be covered on [...]

If you want to get traffic quickly, I can’t think of a better way than publishing an article on EzineArticles or posting a video on YouTube.
These two sites get a lot of traffic because they both have great rankings in the Google search engine. Google looks at the title of the article [...]