Business Logs

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Links from quality sites are the currency of the web. They directly send you traffic and they improve your search engine rankings, which increases your traffic even more.
However, link building can be a frustrating process. Most search marketers will tell you that it’s one of the most difficult parts [...]

I always get excited whenever I get a link from a reputable site. My traffic increases and my Google rankings go up.
Recently, I got a link to one of my blogs that surprised me. I had not really targeted the blog that linked to me. All I had done was leave a [...]

Blog commenting is part of the marketing toolbox for many business bloggers. It’s a great way to generate traffic and build your brand.
Just to clarify, I’m talking about leaving blog comments on other blogs with a link back to your site. You’re looking for blog comment forms like this:

However, if this [...]

SEO, or search engine optimization, is an effective online marketing strategy that increases your search traffic by improving the search rankings of your site’s pages. By know, most webmasters realize that getting multiple top 10 rankings on Google is a very good thing.
There are technical aspects to SEO that are complicated, but luckily, the [...]

Active forums in your niche that allow signatures are great places to promote your blog.  The forum signature is the space below each of your forum posts.  In this space, you can add text, links, and sometimes even pictures.
Many business bloggers have gotten great traffic by participating in forums and including a link back to [...]

With Google being one of the most trafficked sites on the global web, it makes sense to listen to them whenever they give out traffic tips.
Maile Ohye, a Google employee, advised website owners to “create unique and compelling content on your site and the web in general.”
More specifically, Maile gave these two bullet points:

Start a blog: [...]

I’ve written about 37signals, a web software company, before.  This small business of 12 people has a big influence on the internet software industry.  Their business blog reaches over 70,000 RSS subscribers and has made them a lot of money apart from the main products they sell.
Recently, the founder, Jason Fried, did an interview.  In [...]

I gave a couple tips for finding the social media sites your target audience is using.  If you follow those tips, you’ll probably find many places where prospective customers are talking about your industry.
The temptation is too join all those sites.  However, this is usually a bad idea.
Less is More
For the majority of business bloggers, [...]

In the last post, I talked about the importance of finding out where your target audience is hanging out. Figuring out which social media sites your target audience is using is the crucial first step in social media marketing.
Today we’ll look at how to actually do this. Here are some practical ways to [...]

If you thinking of doing social media marketing for your business blog, the first thing you should do is find out where your target audience is hanging out.
You may think, that’s pretty obvious. But some business don’t do this crucial first step. They pick a social media site to participate on, but they [...]