Helping companies communicate better with their customers through the use of weblogs and smart user interface design.

Archive for the ‘Blog Promotion’ Category

Companies: Advertise on the cheap, using your assets

Wednesday, April 26th, 2006 | 3 Comments »

Advertising can get expensive. Obviously, there are many ways to spend wisely, such as trying your best to reach your target audience. Market research, case studies, and focus groups can definitely help to get the best bang for your buck, but what about putting your assets directly in front of your target audience?
The […]

9rules Ad Network Buzz

Friday, January 6th, 2006 | 7 Comments »

It’s only been a few days since we launched 9rules Communities, and already people are singing the praises of it, which is totally flattering. The only opinions that truly matter to us are our members’, and they have been giving it the thumbs up all week (and for the past month since when we […]

Invite Only Advertising

Tuesday, July 6th, 2004 | 5 Comments »

“We have GMail Invites!” Okay, actually we don’t, but this phenomenon has been spreading through the web the past couple of weeks, and it has really helped to build a buzz for GMail that traditional advertising could never have achieved. What makes this even more special is that the cost to Google was zero.
Already they […]

The No Hype Launch

Thursday, June 17th, 2004 | 4 Comments »

Companies like to hype products before they launch. Why? They believe it will generate interest for their product and when it launches people will buy it. Another reason to do is to prevent customers from buying the competition’s product because they will wait for the next big thing.
When preparing to launch Business Logs we did […]

Heavy Loyalists vs. Light Loyalists

Wednesday, June 9th, 2004 | 6 Comments »

John Moore writes about a study conducted by BzzAgent discussing which group is best suited for Word-of-Mouth advertising, Heavy Loyalists or Light Loyalists. I always find studies on WOM advertising fascinating because in reality it really is one of those things you can’t control. If someone finds your product or service good enough to talk […]

Advertising on a Small Budget

Saturday, June 5th, 2004 | 3 Comments »

You have a new product or service to offer, but have a limited marketing budget to spread the word. You could do TV/Radio commercials or buy some Google Ads, however all of these options show little return for what you invest in them. Word of mouth is what you want. Viral marketing.
So what options do […]

The Voice as the Brand

Friday, June 4th, 2004 | 4 Comments »

For decades companies have worked hard to develop a brand that they could be proud of. With the many corporate scandals and monopolisitc actions of corporations these brands have since been tarnished. Companies try valiantly to fix these brand personas, but to no avail.
People no longer trust commercials because everyone is saying the same stuff. […]

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