Active forums in your niche that allow signatures are great places to promote your blog. The forum signature is the space below each of your forum posts. In this space, you can add text, links, and sometimes even pictures. Many business bloggers have gotten great traffic by participating in forums and including a link back Read more »
Tips From Google For Increasing Your Traffic
Oct. 20, 2008
With Google being one of the most trafficked sites on the global web, it makes sense to listen to them whenever they give out traffic tips. Maile Ohye, a Google employee, advised website owners to “create unique and compelling content on your site and the web in general.” More specifically, Maile gave these two bullet points: Read more »
Teach on Your Blog to Increase Traffic and Build Your Brand
Oct. 18, 2008
I’ve written about 37signals, a web software company, before. This small business of 12 people has a big influence on the internet software industry. Their business blog reaches over 70,000 RSS subscribers and has made them a lot of money apart from the main products they sell. Recently, the founder, Jason Fried, did an interview. Read more »
3 Reasons Not to Target Too Many Social Media Sites
Oct. 4, 2008
I gave a couple tips for finding the social media sites your target audience is using. If you follow those tips, you’ll probably find many places where prospective customers are talking about your industry. The temptation is too join all those sites. However, this is usually a bad idea. Less is More For the majority Read more »
How to Find Out Which Social Media Sites Your Target Audience is Using
Sep. 30, 2008
In the last post, I talked about the importance of finding out where your target audience is hanging out. Figuring out which social media sites your target audience is using is the crucial first step in social media marketing. Today we’ll look at how to actually do this. Here are some practical ways to locate Read more »
The Crucial First Step of Any Social Media Marketing Campaign
Sep. 29, 2008
If you thinking of doing social media marketing for your business blog, the first thing you should do is find out where your target audience is hanging out. You may think, that’s pretty obvious. But some business don’t do this crucial first step. They pick a social media site to participate on, but they don’t Read more »
Getting Smart About Taking Blogging Advice
Aug. 11, 2008
There are hundreds of blogs out there that are writing entries solely on how to be a better blogger. Many of these authors aspire to become rich and successful simply because they are writing about how to become rich and successful, which has always been a cart-and-horse problem to me. When your blog is just Read more »
Companies: Advertise on the cheap, using your assets
Apr. 26, 2006
Advertising can get expensive. Obviously, there are many ways to spend wisely, such as trying your best to reach your target audience. Market research, case studies, and focus groups can definitely help to get the best bang for your buck, but what about putting your assets directly in front of your target audience? The most Read more »
9rules Ad Network Buzz
Jan. 6, 2006
It’s only been a few days since we launched 9rules Communities, and already people are singing the praises of it, which is totally flattering. The only opinions that truly matter to us are our members’, and they have been giving it the thumbs up all week (and for the past month since when we first Read more »
Invite Only Advertising
Jul. 6, 2004
“We have GMail Invites!” Okay, actually we don’t, but this phenomenon has been spreading through the web the past couple of weeks, and it has really helped to build a buzz for GMail that traditional advertising could never have achieved. What makes this even more special is that the cost to Google was zero. Already Read more »
The No Hype Launch
Jun. 17, 2004
Companies like to hype products before they launch. Why? They believe it will generate interest for their product and when it launches people will buy it. Another reason to do is to prevent customers from buying the competition’s product because they will wait for the next big thing. When preparing to launch Business Logs we Read more »
Heavy Loyalists vs. Light Loyalists
Jun. 9, 2004
John Moore writes about a study conducted by BzzAgent discussing which group is best suited for Word-of-Mouth advertising, Heavy Loyalists or Light Loyalists. I always find studies on WOM advertising fascinating because in reality it really is one of those things you can’t control. If someone finds your product or service good enough to talk Read more »
Advertising on a Small Budget
Jun. 5, 2004
You have a new product or service to offer, but have a limited marketing budget to spread the word. You could do TV/Radio commercials or buy some Google Ads, however all of these options show little return for what you invest in them. Word of mouth is what you want. Viral marketing. So what options Read more »
The Voice as the Brand
Jun. 4, 2004
For decades companies have worked hard to develop a brand that they could be proud of. With the many corporate scandals and monopolisitc actions of corporations these brands have since been tarnished. Companies try valiantly to fix these brand personas, but to no avail. People no longer trust commercials because everyone is saying the same Read more »
