Business Logs

I’ve written about 37signals, a web software company, before.  This small business of 12 people has a big influence on the internet software industry.  Their business blog reaches over 70,000 RSS subscribers and has made them a lot of money apart from the main products they sell.
Recently, the founder, Jason Fried, did an interview.  In [...]

I gave a couple tips for finding the social media sites your target audience is using.  If you follow those tips, you’ll probably find many places where prospective customers are talking about your industry.
The temptation is too join all those sites.  However, this is usually a bad idea.
Less is More
For the majority of business bloggers, [...]

In the last post, I talked about the importance of finding out where your target audience is hanging out. Figuring out which social media sites your target audience is using is the crucial first step in social media marketing.
Today we’ll look at how to actually do this. Here are some practical ways to [...]

If you thinking of doing social media marketing for your business blog, the first thing you should do is find out where your target audience is hanging out.
You may think, that’s pretty obvious. But some business don’t do this crucial first step. They pick a social media site to participate on, but they [...]

There are hundreds of blogs out there that are writing entries solely on how to be a better blogger. Many of these authors aspire to become rich and successful simply because they are writing about how to become rich and successful, which has always been a cart-and-horse problem to me. When your blog [...]

Advertising can get expensive. Obviously, there are many ways to spend wisely, such as trying your best to reach your target audience. Market research, case studies, and focus groups can definitely help to get the best bang for your buck, but what about putting your assets directly in front of your target audience?
The [...]

It’s only been a few days since we launched 9rules Communities, and already people are singing the praises of it, which is totally flattering. The only opinions that truly matter to us are our members’, and they have been giving it the thumbs up all week (and for the past month since when we [...]

“We have GMail Invites!” Okay, actually we don’t, but this phenomenon has been spreading through the web the past couple of weeks, and it has really helped to build a buzz for GMail that traditional advertising could never have achieved. What makes this even more special is that the cost to Google was zero.
Already they [...]

Companies like to hype products before they launch. Why? They believe it will generate interest for their product and when it launches people will buy it. Another reason to do is to prevent customers from buying the competition’s product because they will wait for the next big thing.
When preparing to launch Business Logs we did [...]

John Moore writes about a study conducted by BzzAgent discussing which group is best suited for Word-of-Mouth advertising, Heavy Loyalists or Light Loyalists. I always find studies on WOM advertising fascinating because in reality it really is one of those things you can’t control. If someone finds your product or service good enough to talk [...]