Business Logs

All images, pictures, drawings, and so on are owned by the person who originally created them and are protected under copyright laws in the United States.
Therefore, if you’re a U.S. business or using images on your blog owned by an individual from the United States, then you need to either have permission to use that [...]

An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key.  That means, you need a way to get people to opt-in to receive your marketing emails.  Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send [...]

It’s easy to create a blog, publish a few posts, and think you’ve got a great business blog.  But guess what?  A successful business blog requires a lot more work than that.  The social web does not operate like the Field of Dreams, and if you build it, they will not necessarily come.
Building a successful [...]

As you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant.  How do you get more of that search engine traffic to your blog?
By using search engine optimization techniques as you write your business blog posts, you can attract more search engine [...]

As your business blog grows, you’re likely to find that a lot of visitors find their way to your blog through search engines, particularly Google.  While it’s very important do keyword research and use search engine optimization techniques in an effort to increase that search engine traffic (stay tuned to BusinessLogs for search engine optimization [...]

As your business blog grows, you’ll start to receive more comments on your blog posts.  That’s a huge milestone that you should celebrate because it means your content is interesting enough that readers want to actively engage with you.  However, not all comments are good comments, and I’m not talking about comments that offer differing [...]

If you’ve made the decision that you need to hire someone to write content for your business’ blog, then you need to understand two things: how to find a qualified person to write your business blog and how much you need to pay that person.  You can follow the preceding link to learn how to [...]

You’ve set up your Web analytics tool, and you’re ready to start tracking your business blog’s performance.  But what do you track and what do all these terms mean?
Honestly, all of the data you can collect about your business blog’s performance is useful in some way, but you have to start somewhere.  Instead of feeling [...]

Who is writing your business blog?  If it’s not the right person, you won’t get the results you want and need from your blog.  That’s because no two people are alike on the social Web and different bloggers have a wide variety of skills, experience, and natural aptitude for conversing on the social Web, particularly [...]

It’s important that the content on your business blog is interesting, entertaining, useful, or helpful.  In other words, your business blog posts must add value to the user-experience on your blog.
So what should you write about on your business blog?
That’s a common question that many businesses struggle to answer.  Fortunately, I compiled a list of [...]