It’s easy to create a blog, publish a few posts, and think you’ve got a great business blog. But guess what? A successful business blog requires a lot more work than that. The social web does not operate like the Field of Dreams, and if you build it, they will not necessarily come. Building a Read more »
5 Ways to Gather Email Addresses from Your Business Blog
Sep. 10, 2010
An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key. That means, you need a way to get people to opt-in to receive your marketing emails. Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send Read more »
How to Find Free Images to Use on Your Blog without Breaking Copyright Laws
Sep. 6, 2010
All images, pictures, drawings, and so on are owned by the person who originally created them and are protected under copyright laws in the United States. Therefore, if you’re a U.S. business or using images on your blog owned by an individual from the United States, then you need to either have permission to use Read more »
How Much Should You Pay Someone to Write Your Business Blog?
Aug. 30, 2010
If you’ve made the decision that you need to hire someone to write content for your business’ blog, then you need to understand two things: how to find a qualified person to write your business blog and how much you need to pay that person. You can follow the preceding link to learn how to Read more »
5 Steps to Write SEO-friendly Business Blog Posts
Jun. 9, 2010
As you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant. How do you get more of that search engine traffic to your blog? By using search engine optimization techniques as you write your business blog posts, you can attract more search Read more »
5 Easy Ways to Get Your Business Blog Banned by Google
Jun. 7, 2010
As your business blog grows, you’re likely to find that a lot of visitors find their way to your blog through search engines, particularly Google. While it’s very important do keyword research and use search engine optimization techniques in an effort to increase that search engine traffic (stay tuned to BusinessLogs for search engine optimization Read more »
5 Statistics to Track for Better Business Blog Performance
May. 26, 2010
You’ve set up your Web analytics tool, and you’re ready to start tracking your business blog’s performance. But what do you track and what do all these terms mean? Honestly, all of the data you can collect about your business blog’s performance is useful in some way, but you have to start somewhere. Instead of Read more »
Is the Right Person Writing Your Business Blog?
May. 21, 2010
Who is writing your business blog? If it’s not the right person, you won’t get the results you want and need from your blog. That’s because no two people are alike on the social Web and different bloggers have a wide variety of skills, experience, and natural aptitude for conversing on the social Web, particularly Read more »
20 Business Blog Posts that Add Value
May. 19, 2010
It’s important that the content on your business blog is interesting, entertaining, useful, or helpful. In other words, your business blog posts must add value to the user-experience on your blog. So what should you write about on your business blog? That’s a common question that many businesses struggle to answer. Fortunately, I compiled a Read more »
Niche or Die – Define Your Business Blog Niche for Greater Success
May. 18, 2010
Niche is a hot buzz word these days, particularly as it relates to marketing and publishing. In simplest terms, a niche is a very specific area of focus. You can have a niche business or a niche blog, so why not join the two and have a powerful niche business blog? It’s brilliant, and many Read more »
5 Tips to Pick a Business Blog Domain Name
May. 17, 2010
When you choose a domain name for your business blog, there are two primary factors you need to consider: search engine optimization and online brand identity. In other words, you should try to choose a domain name that can help you attract organic search traffic and you should choose a domain name that represents your Read more »
Business Blogging and the 80-20 Rule – No One Cares about You
May. 14, 2010
One of the unwritten rules of the social Web is that content should not be overly self-promotional. In fact, publishing content on the social Web that is entirely self-promotional is one of the quickest ways to ruin your blog and your online reputation. If you want to have a chance at building a successful business Read more »
5 Easy Ways to Get Sales and Leads from a Business Blog without Annoying Your Audience
May. 13, 2010
Business blogs are amazing indirect marketing tools, but they also provide a medium for businesses to communicate specific marketing messages and generate both leads and sales. While it’s absolutely true that your business blog content should not be overly self-promotional, it is acceptable to publish some self-promotional content in an effort to boost leads and Read more »
5 Steps to the Compounding Effect of Business Blogging
May. 11, 2010
One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site. Many business owners think Read more »
5 Types of Blog Comment Spam You Need to Delete
As your business blog grows, you’ll start to receive more comments on your blog posts. That’s a huge milestone that you should celebrate because it means your content is interesting enough that readers want to actively engage with you. However, not all comments are good comments, and I’m not talking about comments that offer differing Read more »