It’s easy to create a blog, publish a few posts, and think you’ve got a great business blog. But guess what? A successful business blog requires a lot more work than that. The social web does not operate like the Field of Dreams, and if you build it, they will not necessarily come. Building a Read more »
Brand, Design and Usability – 3 Keys to Business Blogging Success
Sep. 1, 2010
The success of your business blog is dependent on multiple components, and three of the most important components are: brand, design and usability. Think of it this way — your business blog content is only as good as how it is received by visitors. That means you need to not only write shareworthy content, but Read more »
5 Ways a Blog Can Help Your Business Today
May. 10, 2010
A business blog can be an amazing tool to both directly and indirectly market your business. Not convinced? Take a look at the 5 ways a blog can help your business listed below to see what you’re missing! 1. A business blog as a sales tool While the vast majority of the content you publish Read more »
Harness the Power of Business Blogging for Brand Building
May. 5, 2010
One of the biggest opportunities for businesses when it comes to leveraging the reach of the online conversation happening on the social Web is related to brand building. By participating in online discussions, you can create brand awareness, recognition, recall, loyalty and advocacy that lead to an extremely powerful brand overall. First, what is a Read more »
