Business Logs

Which companies are doing great things with business blogs and which should you benchmark as you develop your own business blog?  I’m going to point you in the direction of two companies whose business blogs you should be reading.
First up — Nuts About Southwest from Southwest Airlines

The Nuts About Southwest blog from Southwest Airlines has [...]

All images, pictures, drawings, and so on are owned by the person who originally created them and are protected under copyright laws in the United States.
Therefore, if you’re a U.S. business or using images on your blog owned by an individual from the United States, then you need to either have permission to use that [...]

An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key.  That means, you need a way to get people to opt-in to receive your marketing emails.  Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send [...]

I often write about cool websites built on WordPress.org that you’d never know are built on a blogging application in the BusinessLogs WordPress for Business Websites series.
Today, I’m going to point you in the direction of 10 websites that are built on WordPress.org that will surprise you.  These sites come from large corporations, political organizations, [...]

It’s easy to create a blog, publish a few posts, and think you’ve got a great business blog.  But guess what?  A successful business blog requires a lot more work than that.  The social web does not operate like the Field of Dreams, and if you build it, they will not necessarily come.
Building a successful [...]

An important part of building a business blog is the commenting feature that turns your blog posts into active, engaging, and ongoing conversations.  However, it can be challenging and time consuming for visitors to your business blog to follow those conversations because they have to manually return to a specific post periodically to check for [...]

The success of your business blog is dependent on multiple components, and three of the most important components are: brand, design and usability.
Think of it this way — your business blog content is only as good as how it is received by visitors.  That means you need to not only write shareworthy content, but you [...]

Building incoming links to your business blog is one of the most important initiatives you can pursue in order to grow your blog.  Not only do incoming links add to the compounding effect of blogging, but they also help boost your search engine rankings. However, before you go out and try to get mountains of [...]

As you work to grow your business blog, you’ll notice that the traffic that comes to your blog from search engines can be significant.  How do you get more of that search engine traffic to your blog?
By using search engine optimization techniques as you write your business blog posts, you can attract more search engine [...]

When you recruit an employee or hire a professional blogger to write your business blog for your company, you have to give up some control of the content that is published. Let’s face it — there is no point in having someone else write your business blog posts for you if you’re still going [...]