Helping companies communicate better with their customers through the use of weblogs and smart user interface design.
Scenario: Translucent, Inc. had an image problem. They wanted their customers to understand what they stood for, but were unable to communicate their values effectively. At one point a major glitch occurred in their best selling product and it took months for the PR manager to set things straight.
There have been a number of notable articles in recent years about corporate blogging, but most of them suffer from the same problem that blogging has always had: it’s different to help a large group of people understand concepts that are fuzzy and inconsistent. The business community generally accepts that corporate blogging is here […]
Want to get your business blog in gear? Here are 10 (plus 1 bonus!) battle-tested tips that you can start implementing today:
Host on your own domain: One of the biggest mistakes made by business bloggers is hosting on a third-party domain, such as “typepad.com” or “blogspot.com”. It can be a great way to get […]
Yesterday, Matthew spoke of companies jumping on the blogging trend much like they did with e-commerce shops years ago. In the comments I mentioned that the difference between the two online “eras” is that with blogging you know much more quickly if you are going to be a success or not. By accident I have […]
MarketingProfs has a great article concerning industry blogs and the power they wield with regards to your company’s product and service. Every marketer’s dream is to create a viral marketing campaign that speaks highly of their product. They know once that happens then their product will spread much more rapidly than it could if done […]
You have a new product or service to offer, but have a limited marketing budget to spread the word. You could do TV/Radio commercials or buy some Google Ads, however all of these options show little return for what you invest in them. Word of mouth is what you want. Viral marketing.
So what options do […]
Dr. Louis Thompson teaches Nuclear Physics at The University of South Florida and has a hard time managing his various teaching and research assistants, not to mention all of his students.
Your team comes up with its best ideas while out at lunch or at a client’s site an hour away, but no one can remember them for the next brainstorming meeting. What if the lost idea could have been the ticket to your company’s success?
Onsite, offsite, offshore. Who’s where and what do they need? How do you collaborate with colleagues on multiple continents?
We started Business Logs because we enjoyed making users' interaction with technology better. Previously we've built web publishing networks from the ground up, developed web applications for some of the largest audiences in the world, and designed mission-critical U.S. military software.
What do all these projects have in common? Communication!
When communication breaks down between users and software, between companies and their customers, or between team members on a project, everything suffers. We can make customer communication and team collaboration more meaningful.
We believe that high quality design isn't something you tack on, but something integral to the success of your project and company. Communication, design, and usability coming together to make you more successful.
We've designed award-winning websites, weblogs, and web applications, but more importantly we've improved the experience with our clients' technology.
We value your company's brand, so we never use bland weblog templates for your project — we apply our award-winning design talent to every client, every time.
The face of your company lies in the way you communicate with your customers, and we can help make sure your face is always a friendly one.
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