Why does your business need a blog? I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below. 1. Direct marketing and promotion While businesses should never use a blog solely for self-promotion, it’s not forbidden to Read more »
5 Ways to BE Successful with a Business Blog
May. 6, 2010
Anyone can start a business blog, but not everyone can be successful as a business blogger. That’s because writing for a business blog is different from any form of traditional marketing or business development. Instead of self-promoting and selling on your business blog, you need to focus on dialogue and relationships in order to find Read more »
Harness the Power of Business Blogging for Brand Building
May. 5, 2010
One of the biggest opportunities for businesses when it comes to leveraging the reach of the online conversation happening on the social Web is related to brand building. By participating in online discussions, you can create brand awareness, recognition, recall, loyalty and advocacy that lead to an extremely powerful brand overall. First, what is a Read more »
Business Blog or Die – The GPS of Blogging for Business Revealed
May. 4, 2010
“Why does my business need a blog? It can’t help me.” I hear that question all the time and I always respond in the same way. There are three primary reasons why every business can benefit from publishing a business blog, which I refer to as the GPS Effect: 1. The Google Effect Business blogs Read more »
How to Address Complaints Posted on Blogs and Social Media
Nov. 10, 2009
When you run a business, image has a big role in whether you succeed or not. You spend money for building goodwill among your existing clients. You spend money for marketing in the aim of getting new customers. But sometimes, one wrong move might prove to be disastrous, especially if word about certain failures spread Read more »
5 Steps to a More Professional Business Blog
Sep. 30, 2009
I think any business that has a regularly updated blog these days is to be commended (with plus points if they use Twitter, as well), but all businesses who run a blog should try to make their blog as professional as possible. Here are some quick steps to reach that goal: Simplify search. Your blog Read more »
Hosting Your Business Blog
Aug. 25, 2009
Choosing the right web host for a blog is important. When it’s your business blog, it can be crucial. You definitely don’t want your current and prospective clients and customers being greeted by an error message when they try to access your blog. Here, my top tips for finding a good web host for your Read more »
Three Conferences for Business Bloggers
Aug. 17, 2009
The truth is: there are no bad conferences. Yes, I’ve been to my share of conferences that bored the bejeezuz out of me, but I’m a firm believer that you can take away something positive from every conference. It starts, of course, by choosing the right conference to attend. I recommend these Blog Conferences specifically Read more »
How Has Blogging Affected Your Business?
Jul. 26, 2009
Some folks run blogs as a business in itself, usually by monetizing their blogs through various advertising setups. However, many entrepreneurs and corporate folk use blogs as part of their business, usually as a marketing tool, and as a means of connecting to customers around the world. I know a few folks who market their Read more »
Reputation Management
Dec. 20, 2007
Scenario: Translucent, Inc. had an image problem. They wanted their customers to understand what they stood for, but were unable to communicate their values effectively. At one point a major glitch occurred in their best selling product and it took months for the PR manager to set things straight.
The Corporate Blogging Genome
Sep. 21, 2007
There have been a number of notable articles in recent years about corporate blogging, but most of them suffer from the same problem that blogging has always had: it’s different to help a large group of people understand concepts that are fuzzy and inconsistent. The business community generally accepts that corporate blogging is here to Read more »
Top 10 Business Blogging Tips
Jun. 12, 2007
Want to get your business blog in gear? Here are 10 (plus 1 bonus!) battle-tested tips that you can start implementing today: Host on your own domain: One of the biggest mistakes made by business bloggers is hosting on a third-party domain, such as “typepad.com” or “blogspot.com”. It can be a great way to get Read more »
Mazda’s Blogging Mishap
Oct. 22, 2004
Yesterday, Matthew spoke of companies jumping on the blogging trend much like they did with e-commerce shops years ago. In the comments I mentioned that the difference between the two online “eras” is that with blogging you know much more quickly if you are going to be a success or not. By accident I have Read more »
The Power of the Industry Blog
Oct. 14, 2004
MarketingProfs has a great article concerning industry blogs and the power they wield with regards to your company’s product and service. Every marketer’s dream is to create a viral marketing campaign that speaks highly of their product. They know once that happens then their product will spread much more rapidly than it could if done Read more »
Advertising on a Small Budget
Jun. 5, 2004
You have a new product or service to offer, but have a limited marketing budget to spread the word. You could do TV/Radio commercials or buy some Google Ads, however all of these options show little return for what you invest in them. Word of mouth is what you want. Viral marketing. So what options Read more »
