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No One Wants a Stale Business Blog – Keep Yours Fresh

No one wants to read a business blog that is outdated.  The key to your business blog’s success is keeping it fresh with interesting, useful and meaningful content.  That means not only do your business blog posts have to add value to the user experience, but they also need to be published frequently. There is Read more »

WordPress Plugins for Business Blogs – Related Posts

I’m starting a new series here on BusinessLogs where I’ll write about WordPress plugins that are useful to business blogs.  The first WordPress plugin in the WordPress Plugins for Business Blogs series is the Related Posts plugin. The Related Posts plugin can help boost the amount of time a visitor spends on your business blog Read more »

Blogging All-in-One for Dummies Teaches Everything about Blogging

If you’re new to business blogging, then you might like to have a book by your side to use as a resource.  My new book, Blogging All-in-One for Dummies, is now available from Amazon, Barnes & Noble, and all other online and offline sellers, and it’s a very comprehensive reference tool for any blogger who Read more »

WordPress for Business Websites — Accelerated Business Results

Recently, I put out a call for business submissions asking people who use WordPress or another blogging application for their company websites (not just business blogs) to submit their URLs for a new series here on BusinessLogs that showcases businesses using blogging applications in cool ways. Today is Day 1 of the new WordPress for Read more »

5 Statistics to Track for Better Business Blog Performance

You’ve set up your Web analytics tool, and you’re ready to start tracking your business blog’s performance.  But what do you track and what do all these terms mean? Honestly, all of the data you can collect about your business blog’s performance is useful in some way, but you have to start somewhere.  Instead of Read more »

5 Web Analytics Tools to Track Your Business Blog Performance

It’s essential that you take the time to track the performance of your business blog to ensure your audience is growing and your content is actually being seen.  Fortunately, there are a number of free and paid Web analytics tools that can help you track traffic, referrers, top performing content, keywords, underperforming content, user paths, Read more »

How to Find Bloggers to Write Your Business Blog

If you decide that hiring a professional blogger to write your business blog is the right choice for you and your company, then you need to put together a job posting and publish it on sites where bloggers search for job opportunities. For example, be sure to include a list of requirements in your blogging Read more »

Is the Right Person Writing Your Business Blog?

Who is writing your business blog?  If it’s not the right person, you won’t get the results you want and need from your blog.  That’s because no two people are alike on the social Web and different bloggers have a wide variety of skills, experience, and natural aptitude for conversing on the social Web, particularly Read more »

Call for Business Submissions

Does your business Web site run on WordPress or another blogging application?  I highly recommend using WordPress, not just for business blogging, but for your entire business Web site.  I use it for mine (see the image to the left), and I’d like to start a new series here on BusinessLogs that highlights businesses that Read more »

20 Business Blog Posts that Add Value

It’s important that the content on your business blog is interesting, entertaining, useful, or helpful.  In other words, your business blog posts must add value to the user-experience on your blog. So what should you write about on your business blog? That’s a common question that many businesses struggle to answer.  Fortunately, I compiled a Read more »

Niche or Die – Define Your Business Blog Niche for Greater Success

Niche is a hot buzz word these days, particularly as it relates to marketing and publishing.  In simplest terms, a niche is a very specific area of focus.  You can have a niche business or a niche blog, so why not join the two and have a powerful niche business blog?  It’s brilliant, and many Read more »

5 Tips to Pick a Business Blog Domain Name

When you choose a domain name for your business blog, there are two primary factors you need to consider: search engine optimization and online brand identity.  In other words, you should try to choose a domain name that can help you attract organic search traffic and you should choose a domain name that represents your Read more »

Business Blogging and the 80-20 Rule – No One Cares about You

One of the unwritten rules of the social Web is that content should not be overly self-promotional.  In fact, publishing content on the social Web that is entirely self-promotional is one of the quickest ways to ruin your blog and your online reputation.  If you want to have a chance at building a successful business Read more »

Employee Blogging Policies – The Good, the Bad, and the Ugly

I’m often asked whether companies should let employees blog either for the company or personally.  My answer to both questions is always the same — absolutely!  Your employees are your most powerful brand advocates.  Let them spread the word about your business and brand freely! However, that doesn’t mean you should let them blog without Read more »

Susan Gunelius Talks Business Blogging

Business Logs, Splashpress Media’s blog for businesses trying to learn how to leverage blogging and social media to grow their brands, businesses and bottom-lines, has a new author!  Today, Susan Gunelius joins the Splashpress Media team as the voice of Business Logs. From Susan Gunelius: I’m very excited to be a part of Splashpress Media, Read more »