Business Logs

An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key.  That means, you need a way to get people to opt-in to receive your marketing emails.  Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send [...]

If you’ve been wondering whether or not your business should be on Twitter, then a new report from ROI Research and Performics (via eMarketer) can help you put some hard numbers to word-of-mouth marketing via Twitter.
According to the April 2010 study:

33% of Twitter users talk about companies or products at least once a week.
32% of [...]

Building incoming links to your business blog is one of the most important initiatives you can pursue in order to grow your blog.  Not only do incoming links add to the compounding effect of blogging, but they also help boost your search engine rankings. However, before you go out and try to get mountains of [...]

No one wants to read a business blog that is outdated.  The key to your business blog’s success is keeping it fresh with interesting, useful and meaningful content.  That means not only do your business blog posts have to add value to the user experience, but they also need to be published frequently.
There is no [...]

One of the unwritten rules of the social Web is that content should not be overly self-promotional.  In fact, publishing content on the social Web that is entirely self-promotional is one of the quickest ways to ruin your blog and your online reputation.  If you want to have a chance at building a successful business [...]

Business blogs are amazing indirect marketing tools, but they also provide a medium for businesses to communicate specific marketing messages and generate both leads and sales.  While it’s absolutely true that your business blog content should not be overly self-promotional, it is acceptable to publish some self-promotional content in an effort to boost leads and [...]

One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site.
Many business owners think of [...]

A business blog can be an amazing tool to both directly and indirectly market your business.  Not convinced?  Take a look at the 5 ways a blog can help your business listed below to see what you’re missing!
1. A business blog as a sales tool
While the vast majority of the content you publish on your [...]

Why does your business need a blog?  I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below.
1. Direct marketing and promotion
While businesses should never use a blog solely for self-promotion, it’s not forbidden to include marketing [...]

One of the biggest opportunities for businesses when it comes to leveraging the reach of the online conversation happening on the social Web is related to brand building.  By participating in online discussions, you can create brand awareness, recognition, recall, loyalty and advocacy that lead to an extremely powerful brand overall.
First, what is a brand?
A [...]