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How to Ensure Your App RFPs Are Easily Accepted

  It’s undeniable that apps of various types have been making people’s lives easier and more exciting. Whether installed in computers and different kinds of mobile devices, both private individuals and organizations recognize their significance. In terms of mobile usage, more than 75 billion apps had been downloaded from the Apple App Store alone. This Read more »

Is the Right Person Writing Your Business Blog?

Who is writing your business blog?  If it’s not the right person, you won’t get the results you want and need from your blog.  That’s because no two people are alike on the social Web and different bloggers have a wide variety of skills, experience, and natural aptitude for conversing on the social Web, particularly Read more »

Top 10 Benefits of Business Blogging

Why does your business need a blog?  I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below. 1. Direct marketing and promotion While businesses should never use a blog solely for self-promotion, it’s not forbidden to Read more »

Harness the Power of Business Blogging for Brand Building

One of the biggest opportunities for businesses when it comes to leveraging the reach of the online conversation happening on the social Web is related to brand building.  By participating in online discussions, you can create brand awareness, recognition, recall, loyalty and advocacy that lead to an extremely powerful brand overall. First, what is a Read more »

How to Address Complaints Posted on Blogs and Social Media

When you run a business, image has a big role in whether you succeed or not. You spend money for building goodwill among your existing clients. You spend money for marketing in the aim of getting new customers. But sometimes, one wrong move might prove to be disastrous, especially if word about certain failures spread Read more »