Business Logs

Who is writing your business blog?  If it’s not the right person, you won’t get the results you want and need from your blog.  That’s because no two people are alike on the social Web and different bloggers have a wide variety of skills, experience, and natural aptitude for conversing on the social Web, particularly [...]

Why does your business need a blog?  I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below.
1. Direct marketing and promotion
While businesses should never use a blog solely for self-promotion, it’s not forbidden to include marketing [...]

One of the biggest opportunities for businesses when it comes to leveraging the reach of the online conversation happening on the social Web is related to brand building.  By participating in online discussions, you can create brand awareness, recognition, recall, loyalty and advocacy that lead to an extremely powerful brand overall.
First, what is a brand?
A [...]

When you run a business, image has a big role in whether you succeed or not. You spend money for building goodwill among your existing clients. You spend money for marketing in the aim of getting new customers. But sometimes, one wrong move might prove to be disastrous, especially if word about certain failures spread [...]

So, Twitter is huge. Millions of people, numbers of sign-ups off the charts, celebrities tweeting, talk of it killing blogging- it’s clear that if you want your company to have a good online presence, you’d better get on Twitter.
Most businesses not only understand this, but understand how to use Twitter to their advantage. Online marketplace [...]

There are hundreds of blogs out there that are writing entries solely on how to be a better blogger. Many of these authors aspire to become rich and successful simply because they are writing about how to become rich and successful, which has always been a cart-and-horse problem to me. When your blog [...]

When articles like this creep up you know it’s a slow news day. Or maybe that’s just the type of crap the San Jose Mercury News likes to write when no Valley-area companies are getting bought for billions at the moment.
“As managing director of Garage Technology Ventures, Guy Kawasaki funded all the really smart [...]

After a long and tumultuous struggle between Nick from Think Secret and Apple, they’ve resolved their issues and Think Secret will be publishing no longer.
This is especially interesting to me because I’ve been a reader of Think Secret for many years, essentially since the site started, and followed the lawsuit from its genesis to now. [...]

Wiki startup JotSpot was acquired Tuesday by Google (Techmeme discussion) and I think it’s a very smart move for all parties. JotSpot is one of the few companies that earnestly put design and the user’s experience above other things, and I’m sure this did not go unnoticed by Google.
Amidst the congratulatory reach-arounds was an [...]

Over 60,000 people flocked to the Mashup Challenge entry since Saturday, which was certainly helped along by being at the top of Reddit and on Digg at overlapping times, so thanks to everybody for digging, submitting, linking, commenting, and reading. On to the good news!
As of yesterday, the logo is gone! I don’t know [...]