Business Logs

An important part of email marketing is getting permission to send marketing emails to someone before you hit the send key.  That means, you need a way to get people to opt-in to receive your marketing emails.  Whether you send a newsletter or promotional offer, you still need people to opt-in before you can send [...]

When you choose a domain name for your business blog, there are two primary factors you need to consider: search engine optimization and online brand identity.  In other words, you should try to choose a domain name that can help you attract organic search traffic and you should choose a domain name that represents your [...]

One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site.
Many business owners think of [...]

Why does your business need a blog?  I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below.
1. Direct marketing and promotion
While businesses should never use a blog solely for self-promotion, it’s not forbidden to include marketing [...]

Anyone can start a business blog, but not everyone can be successful as a business blogger.  That’s because writing for a business blog is different from any form of traditional marketing or business development.  Instead of self-promoting and selling on your business blog, you need to focus on dialogue and relationships in order to find [...]

One of the biggest opportunities for businesses when it comes to leveraging the reach of the online conversation happening on the social Web is related to brand building.  By participating in online discussions, you can create brand awareness, recognition, recall, loyalty and advocacy that lead to an extremely powerful brand overall.
First, what is a brand?
A [...]

While ordering a birthday present for my sister last week, I realized that around 90% of the online shops I buy from are on Multiply. Now, I’ve always thought of Multiply as a personal social-networking site, more like Friendster and MySpace than Etsy. So why are so many people setting up shop on Multiply? Because [...]

So, Twitter is huge. Millions of people, numbers of sign-ups off the charts, celebrities tweeting, talk of it killing blogging- it’s clear that if you want your company to have a good online presence, you’d better get on Twitter.
Most businesses not only understand this, but understand how to use Twitter to their advantage. Online marketplace [...]

There’s a fine line between freelancing and running a small business. For one, a freelance professional almost always works on projects by himself, relying on his own resources, skills and marketing abilities to keep the business running forward and servicing clients’ needs. During times when orders pile up, though, you might find it difficult to [...]