Building incoming links to your business blog is one of the most important initiatives you can pursue in order to grow your blog. Not only do incoming links add to the compounding effect of blogging, but they also help boost your search engine rankings. However, before you go out and try to get mountains of Read more »
Brand, Design and Usability – 3 Keys to Business Blogging Success
Sep. 1, 2010
The success of your business blog is dependent on multiple components, and three of the most important components are: brand, design and usability. Think of it this way — your business blog content is only as good as how it is received by visitors. That means you need to not only write shareworthy content, but Read more »
No One Wants a Stale Business Blog – Keep Yours Fresh
Jun. 1, 2010
No one wants to read a business blog that is outdated. The key to your business blog’s success is keeping it fresh with interesting, useful and meaningful content. That means not only do your business blog posts have to add value to the user experience, but they also need to be published frequently. There is Read more »
5 Statistics to Track for Better Business Blog Performance
May. 26, 2010
You’ve set up your Web analytics tool, and you’re ready to start tracking your business blog’s performance. But what do you track and what do all these terms mean? Honestly, all of the data you can collect about your business blog’s performance is useful in some way, but you have to start somewhere. Instead of Read more »
5 Web Analytics Tools to Track Your Business Blog Performance
May. 25, 2010
It’s essential that you take the time to track the performance of your business blog to ensure your audience is growing and your content is actually being seen. Fortunately, there are a number of free and paid Web analytics tools that can help you track traffic, referrers, top performing content, keywords, underperforming content, user paths, Read more »
Is the Right Person Writing Your Business Blog?
May. 21, 2010
Who is writing your business blog? If it’s not the right person, you won’t get the results you want and need from your blog. That’s because no two people are alike on the social Web and different bloggers have a wide variety of skills, experience, and natural aptitude for conversing on the social Web, particularly Read more »
20 Business Blog Posts that Add Value
May. 19, 2010
It’s important that the content on your business blog is interesting, entertaining, useful, or helpful. In other words, your business blog posts must add value to the user-experience on your blog. So what should you write about on your business blog? That’s a common question that many businesses struggle to answer. Fortunately, I compiled a Read more »
Niche or Die – Define Your Business Blog Niche for Greater Success
May. 18, 2010
Niche is a hot buzz word these days, particularly as it relates to marketing and publishing. In simplest terms, a niche is a very specific area of focus. You can have a niche business or a niche blog, so why not join the two and have a powerful niche business blog? It’s brilliant, and many Read more »
5 Tips to Pick a Business Blog Domain Name
May. 17, 2010
When you choose a domain name for your business blog, there are two primary factors you need to consider: search engine optimization and online brand identity. In other words, you should try to choose a domain name that can help you attract organic search traffic and you should choose a domain name that represents your Read more »
Business Blogging and the 80-20 Rule – No One Cares about You
May. 14, 2010
One of the unwritten rules of the social Web is that content should not be overly self-promotional. In fact, publishing content on the social Web that is entirely self-promotional is one of the quickest ways to ruin your blog and your online reputation. If you want to have a chance at building a successful business Read more »
5 Steps to the Compounding Effect of Business Blogging
May. 11, 2010
One of the topics I often discuss in my books, to my clients, and at speaking engagements is the value of a business blog not just as a tool to create conversations, build relationships, and develop brands, but also to increase search engine rankings and visitors to a business Web site. Many business owners think Read more »
Top 10 Benefits of Business Blogging
May. 7, 2010
Why does your business need a blog? I could go on and on about why businesses can benefit from publishing a blog, but I’m going to narrow it down to the top 10 benefits listed below. 1. Direct marketing and promotion While businesses should never use a blog solely for self-promotion, it’s not forbidden to Read more »
