Business blogs are amazing indirect marketing tools, but they also provide a medium for businesses to communicate specific marketing messages and generate both leads and sales. While it’s absolutely true that your business blog content should not be overly self-promotional, it is acceptable to publish some self-promotional content in an effort to boost leads and Read more »
5 Easy Ways to Get Sales and Leads from a Business Blog without Annoying Your Audience
May. 13, 2010 2 Comments
4 Reasons Why Business Owners Make Great Bloggers
Jan. 11, 2009
I run across business owners that have great businesses. They sell quality products/services. They keep expenses low. They have enough funding. They even have a solid business plan. However, even with these characteristics, they are apprehensive about business blogging. If I get an extended time to talk to them, I give them these 4 reasons Read more »
Why You Shouldn’t Wait to Start Business Blogging
Dec. 29, 2008
With 2009 right around the corner, it’s really time to start blogging if you haven’t already. One of the things I’ve noticed is how blogging is getting more and more mainstream. Blogs are starting up where I least expected it. I work in a couple industries and know friends that work in other industries. One Read more »
Blogging Allows You to Create Profitable Online Partnerships
Dec. 26, 2008
I don’t have much experience in offline business, but I have a friend that consults and helps offline businesses. I like to pick his brain whenever I get the chance. One of the things that I’ve noticed in his business stories is how often the successful businesses are ones that are able to partner with Read more »
Non-Monetary Benefit to Blogging: Positive Feedback from Blog Readers
Dec. 15, 2008
I know I talk a lot about the monetary benefit to blogging. Blogging can definitely help any online business make more sales and increase traffic. However, there are also non-monetary benefits. I bring this up because a common thread with the business people I interact with seems to be their passion for their industry. They Read more »
Tips From Google For Increasing Your Traffic
Oct. 20, 2008
With Google being one of the most trafficked sites on the global web, it makes sense to listen to them whenever they give out traffic tips. Maile Ohye, a Google employee, advised website owners to “create unique and compelling content on your site and the web in general.” More specifically, Maile gave these two bullet points: Read more »
What if Your Business Became a Regular Part of People’s Lives?
Oct. 11, 2008
In this interview back in December 2007, Gary Vaynerchuk talked about the video blog he added to his wine business site. In less than 2 years, his blog, Wine Library TV, got so much traffic that he was noticed by mainstream media. He appeared TV shows like Conan O’Brien and Nightline. His blog was covered Read more »
3 Ways Blogging Greatly Increases Your Google Traffic
Oct. 7, 2008
If you want increase your Google traffic, blogs are the way to go. Here are 3 reasons why. 1. Google likes updated content. The problem with many business sites is they don’t publish new content on a regular basis. Just having a home page, an about page, and product pages is not enough today. You Read more »
A Great Example of a Business Blog That Created Multiple Income Streams
Sep. 26, 2008
Signal Versus Noise is one of the best business blogs to emulate. It’s written by the team of 37signals. 37signals sells small business software. In a recent blog entry, Jason Fried, the company founder, talked about the multiple income streams created by their company blog. He wrote: Money One: A lot of our ideas originate Read more »
Improve the Quality of Your Freelancing Network Through Blogging
Sep. 22, 2008
One big thing I have realized as a part time freelancer is how critical networking is. I’ve gotten all my clients except the very first one through referrals from friends. But it’s not enough to just know a lot of people. Building a relationship with a high quality contact is better than having many low Read more »
How Blogging Helps You Reach More People in Your Industry
Sep. 19, 2008
In any industry, there are many prospective customers that are not looking to buy at the moment. Instead, they go online looking for useful information. Later on, maybe when they get their paycheck or when a new product is released, they will want to spend money. If you can capture these people’s attention with useful Read more »
Why Participating on Web 2.0 Sites Should Not Replace Blogging
Sep. 10, 2008
Web 2.0. Social media. New media. Join the conversation. Whatever you want to call it, there is a big shift happening on the internet. Instead of just consuming information, more and more online users are become publishers. Web 2.0 sites like forums, blogs, Facebook, Twitter, and YouTube attract many amateur publishers. Also, these sites are Read more »
Why a Good About Page Can’t Replace a Blog
Sep. 8, 2008
One of the reasons many online businesses are using blogs is because blogs make their businesses more personal. However, you may be thinking, “My about page can show the personal side of my business. I don’t need a blog.” Here is the problem with only relying on an about page. An about page tells visitors Read more »
