Business Logs

Business blogs are amazing indirect marketing tools, but they also provide a medium for businesses to communicate specific marketing messages and generate both leads and sales.  While it’s absolutely true that your business blog content should not be overly self-promotional, it is acceptable to publish some self-promotional content in an effort to boost leads and [...]

I run across business owners that have great businesses. They sell quality products/services. They keep expenses low. They have enough funding. They even have a solid business plan. However, even with these characteristics, they are apprehensive about business blogging.
If I get an extended time to talk to them, I give [...]

With 2009 right around the corner, it’s really time to start blogging if you haven’t already.
One of the things I’ve noticed is how blogging is getting more and more mainstream. Blogs are starting up where I least expected it. I work in a couple industries and know friends that work in other industries. [...]

I don’t have much experience in offline business, but I have a friend that consults and helps offline businesses. I like to pick his brain whenever I get the chance. One of the things that I’ve noticed in his business stories is how often the successful businesses are ones that are able to [...]

I know I talk a lot about the monetary benefit to blogging. Blogging can definitely help any online business make more sales and increase traffic. However, there are also non-monetary benefits.
I bring this up because a common thread with the business people I interact with seems to be their passion for [...]

With Google being one of the most trafficked sites on the global web, it makes sense to listen to them whenever they give out traffic tips.
Maile Ohye, a Google employee, advised website owners to “create unique and compelling content on your site and the web in general.”
More specifically, Maile gave these two bullet points:

Start a blog: [...]

In this interview back in December 2007, Gary Vaynerchuk talked about the video blog he added to his wine business site.  In less than 2 years, his blog, Wine Library TV, got so much traffic that he was noticed by mainstream media.  He appeared TV shows like Conan O’Brien and Nightline.  His blog was covered [...]

If you want increase your Google traffic, blogs are the way to go.  Here are 3 reasons why.
1. Google likes updated content.
The problem with many business sites is they don’t publish new content on a regular basis. Just having a home page, an about page, and product pages is not enough today. You [...]

Signal Versus Noise is one of the best business blogs to emulate.  It’s written by the team of 37signals.  37signals sells small business software.
In a recent blog entry, Jason Fried, the company founder, talked about the multiple income streams created by their company blog.  He wrote:
Money One: A lot of our ideas originate on this [...]

One big thing I have realized as a part time freelancer is how critical networking is. I’ve gotten all my clients except the very first one through referrals from friends.
But it’s not enough to just know a lot of people. Building a relationship with a high quality contact is better than having many [...]