If you’ve been wondering whether or not your business should be on Twitter, then a new report from ROI Research and Performics (via eMarketer) can help you put some hard numbers to word-of-mouth marketing via Twitter.
According to the April 2010 study:
- 33% of Twitter users talk about companies or products at least once a week.
- 32% of Twitter users make recommendations about companies or products at least once a week.
- 30% of Twitter users ask for recommendations about companies or products at least once a week.
But that’s not all this study reveals. Nearly 1 out of every 2 Twitter users recommend, talk about, or make a purchase from a company that they have connected with on Twitter. Check out the breakdown below:
- 55% recommend the company or product
- 55% talk about the company or product
- 51% purchase the brand or company’s products
- 46% link to an ad for the company or product
- 43% attend a promotional or sponsored event by the company
It’s important to understand that Twitter isn’t for everyone, and small business owners with limited staffs and budgets need to strategically choose where they want to spend time on the social Web to best engage with their target audiences. If you don’t like Twitter and can’t get into it, then blogging, Facebook, online video, or other content publishing or community tool might be better for you.
The point is to make sure your business is participating on the social web. Your audience is already there, and they’re talking about products and companies (as this study supports). Don’t miss out on the opportunity to interact with them where they’re already spending time!
A business blog can be a great core of your branded online destination strategy. Keep an eye on Business Logs to learn more about creating branded online destinations and surrounding consumers with your brand on the social web in an upcoming post!
Do you use Twitter to engage with your target audience? Leave a comment and share your thoughts.