Kris Oser from AdAge.com drops the inside scoop (free registration required, or BugMeNot with clarus84[at]hotmail.com/fpdcB2B) about Sony’s sponsorship deal with Nick Denton’s Gawker Media and their new Lifehacker blog:
The deal, which also includes placements on Gizmodo, Gawker’s earlier gadget title, will cost Sony in the range of $25,000 a month, according to a source close to the deal. The sponsorship runs for about three months.
This deal is nearly unparalleled in the rest of the blog world, and caught myself and others I shared the news with completely by surprise. Denton and his Gawker Media empire are firmly planting themselves in the forefront of this new medium, and the only thing that slows them down periodically are sites that don’t do as well as Fleshbot or Gizmodo. In the article Denton mentioned that both Kinja and Kotaku didn’t get the traffic he was looking for and were considered “flops”, but two out of X ain’t that bad.