One of the unwritten rules of the social Web is that content should not be overly self-promotional. In fact, publishing content on the social Web that is entirely self-promotional is one of the quickest ways to ruin your blog and your online reputation. If you want to have a chance at building a successful business blog and grow your audience in order to build your brand and business, then you need to dial back the sales pitch on the social Web.
The reason for this is simple. No one cares about you. Instead, they care about how you can help them or add value to their lives. The key to social media marketing success is engagement and interaction. No one will want to interact with you if all you ever do on the social Web (including on your business blog) is talk about yourself.
Think of it this way — if you were at a party talking to another person and that person spent the entire time talking about himself, it’s unlikely you’d want to continue talking to him. In fact, you’d probably want to escape and stay away from that person for the rest of the night and in the future. You don’t want the online audience to feel that way about you! Therefore, your business blog content should be primarily non-promotional. [Read more…] about Business Blogging and the 80-20 Rule – No One Cares about You