This week, I received a complimentary copy of Facebook Marketing: Designing Your Next Marketing Campaign by Justin R. Levy to read and review. This is an updated, 2010 version of Levy’s original Facebook Marketing, published by a division of Pearson Education.
Let me start by saying this is not a how-to book. You won’t find page after page of screenshots walking you through the specific steps you should take to create a Facebook page, Facebook group, or Facebook profile. Instead, this is very much a why book. It clearly and concisely explains why businesses should be using Facebook to market their products, services, and brands to the social web community on a site where consumers are already spending time.
Here is the chapter run-down: [Read more…] about Facebook Marketing by Justin R. Levy – Review