Business Logs

In this interview back in December 2007, Gary Vaynerchuk talked about the video blog he added to his wine business site.  In less than 2 years, his blog, Wine Library TV, got so much traffic that he was noticed by mainstream media.  He appeared TV shows like Conan O’Brien and Nightline.  His blog was covered [...]

If you want increase your Google traffic, blogs are the way to go.  Here are 3 reasons why.
1. Google likes updated content.
The problem with many business sites is they don’t publish new content on a regular basis. Just having a home page, an about page, and product pages is not enough today. You [...]

I gave a couple tips for finding the social media sites your target audience is using.  If you follow those tips, you’ll probably find many places where prospective customers are talking about your industry.
The temptation is too join all those sites.  However, this is usually a bad idea.
Less is More
For the majority of business bloggers, [...]

In the last post, I talked about the importance of finding out where your target audience is hanging out. Figuring out which social media sites your target audience is using is the crucial first step in social media marketing.
Today we’ll look at how to actually do this. Here are some practical ways to [...]

If you thinking of doing social media marketing for your business blog, the first thing you should do is find out where your target audience is hanging out.
You may think, that’s pretty obvious. But some business don’t do this crucial first step. They pick a social media site to participate on, but they [...]

Signal Versus Noise is one of the best business blogs to emulate.  It’s written by the team of 37signals.  37signals sells small business software.
In a recent blog entry, Jason Fried, the company founder, talked about the multiple income streams created by their company blog.  He wrote:
Money One: A lot of our ideas originate on this [...]

With the web being much more social today than in the last couple of years, many online entrepreneurs are taking advantage of this trend.  They are making their websites more interactive.  They are participating on community sites like forums, blogs, and voting sites like Digg and StumbleUpon.
With all this social activity, the big question for [...]

One big thing I have realized as a part time freelancer is how critical networking is. I’ve gotten all my clients except the very first one through referrals from friends.
But it’s not enough to just know a lot of people. Building a relationship with a high quality contact is better than having many [...]

In any industry, there are many prospective customers that are not looking to buy at the moment. Instead, they go online looking for useful information.  Later on, maybe when they get their paycheck or when a new product is released, they will want to spend money.
If you can capture these people’s attention with useful information, [...]

PR is now Personal Relationships not Public Relations.
I got the above comment from Tim Ferriss, the author of the bestselling book 4-Hour Workweek, in a podcast interview. Sadly, I don’t remember which interview it was.
Anyways, Tim Ferriss credits the success of his book to personal relationships. He got a lot of traffic and [...]