It’s hardly a secret that producing a stream of useful content is a fantastic way to build an online audience and gain more sales.
Publishing articles, on a company blog for instance, can help demonstrate your expertise when it comes to the products and services you are offering.
It can will also help improve the search engine optimization (SEO) of your company website.
The more high-quality content hosted on your domain, the more keywords you’ll be able to rank for and the more links you’re likely to attract. What’s more, it is widely believed that Google prioritizes websites that constantly produce fresh content.
It also provides plenty of material for you to promote on social media, allowing you to build an audience that way.
However, here’s the truth about writing blogs on your company website in 2018: it’s not enough.
Blog posts aren’t enough
The early adopters of content marketing as a means of building a new audience are likely to have been able to built a huge audience just by writing blog posts.
Yet, in 2018, pretty much every business is doing that. This is now the minimum expectation among an online audience. In order to stand out as the leading company in your niche, it requires more.
Most business have now woken up to the power of video content. Technology has improved to the point that it has become easier for businesses to produce this at scale. Web speeds are quicker and quality video cameras are cheaper, so there’s little excuse for you not to be producing video content yourself.
Doing this will make it much easier to be found online. Studies suggest that web pages with videos embedded are 53 times more likely to appear on Page 1 of Google than those without a video. What’s more, YouTube has grown to the point that it’s not the second-most popular search engine. On top of that, video content is the most engaging form of content on social media.
Infographics and interactive online tools are other forms of content that businesses are using to stand out from the crowd. Both of these can work well. Any type of content which is unique, as well as useful interesting, can attract a lot of attention online, especially once you’re clued up about how to promote your work once it’s live. The importance of quality content cannot be understated, which is one of the reasons quality article writing services are in such high demand.
By taking advantage of all the available opportunities, you can rise above the competition to wins the content arms race.