Kris Oser from AdAge.com drops the inside scoop (free registration required, or BugMeNot with clarus84[at]hotmail.com/fpdcB2B) about Sony’s sponsorship deal with Nick Denton’s Gawker Media and their new Lifehacker blog:
The deal, which also includes placements on Gizmodo, Gawker’s earlier gadget title, will cost Sony in the range of $25,000 a month, according to a source close to the deal. The sponsorship runs for about three months.
—Kris Oser
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