Digital courses grow more and more common online. They are a great way for people to bypass expensive traditional educational methods, and gain expertise in new fields. Entrepreneurial online courses have also proven lucrative for the experts producing them. As a potential entrepreneur in the education industry, you might wonder what steps you need to take to sell your idea for a course. Once you have your learning concepts ready, there are many actions to getting your course available for sale on the internet. These steps below will show you how to sell your own digital course online.
Test Your Course Idea
Before you sell your course, you need to make sure it will turn a profit. To do this, you take short lessons from the course and build mini-courses to offer for free. An email mini-course can be very effective. You simply email the mini-courses to your subscribers to gauge interest and response. Not only can you judge interest by it, it also allows you build an email list of potential customers for the paid course. You can also build interest on social media by offering free webinars on the course subjects. After looking at the data breakdowns from these free offerings, you can get a clear sense of whether your course has the interest to move forward.
Set Price And Attendance Goals
Consider how much the course should cost and what you wish to make. This should be based on the information and value provided in your course. If you are making a great online course, then you can justify higher pricing. Make a realistic goal of how many people you want in the course. This number should reflect not just interest, but how many students you can provide educational support for at any given time. Once you’ve reached an attendance goal, revisit your pricing of the course. Make sure price can cover all your expenses, and still leave a healthy profit. Once you have clear goal for the successful course, you can tailor your advertising to reach that outcome.
Build A Sales Funnel
Use your successful testing audience to build a sales funnel. The purpose of this funnel is to identify the emails of potential buyers, or leads, encouraging them to buy your course through targeted marketing. Most people who encounter your ads for the first time won’t buy the course. They’ll need to repeatedly encounter your course to be convinced. To make this work, start building the funnel long before you release the course by encouraging presales. This funnel is essential to make sure your course starts out with customers. Build it with patience and persistence.
Find a Host ForThe Course
With your course ready to go, find a hosting provider to sell the course on your website. Many ecommerce entrepreneurs use WooCommerce / WordPress / Wix (along with other platforms) to sell digital products through a membership login.
There are several hosting sites to choose from of course. You can use a simple shared hosting plan. Or, you can opt for a WordPress web hosting package. Depending on how much traffic you plan to have in your sales funnel, your website should have a hosting plan that could handle your prospective customers as well as current students accessing the courses. With the right hosting provider and website platform, you can start selling your course around the world.
Prepare a Launch Campaign
Finally, it’s time to launch your course. To do this you’ll build a multi-day marketing event around the launch. For best results, plan a seven-day launch starting and ending on a Tuesday. Tuesday’s are one of the best days of the week to sell products online. During this event, prepare new webinars that will call your audience to join the course and offer deals to those who sign up. This launch campaign and the number of buyers you attract will affect later lead generation for the course. Similar to any other launch like a book or movie release, the quality of your course will be judged on how well you do in this launch.
Selling a digital course can be straightforward when you know what steps to take. Start out by testing your course idea to ensure it will be profitable. Outline sale goals and set the price of your course justly. Next, build a sales funnel to attract leads. When ready, find a host and platform that can provide your customers access to the digital course materials. Lastly, plan a seven-day launch to ensure maximum interest. With these steps completed,you can go from an educational course idea to selling your course online.